Pricing is one of the trickiest parts of being a vendor. Price too low, and you hurt your profits (and possibly your brand image). Price too high, and you might scare customers away. The right price is the sweet spot where value and customer expectations meet.

1. Know Your Costs
Before you can price anything, you need to know exactly what it costs to make, package, and sell your product. This includes:

• Raw materials
• Labor (your time has value!)
• Packaging
• Market fees
• Transportation
• Marketing costs

2. Research Your Market
Walk around the market and see what other vendors are charging for similar products. You don’t have to match prices exactly — but being wildly higher or lower without reason will affect sales.

3. Consider Perceived Value
Customers often associate price with quality. If your handcrafted jewelry is priced too low, people might assume it’s cheaply made. Sometimes raising your price actually increases sales.

4. Bundle for Better Sales
Offer “buy two, get one free” deals or themed gift sets. Bundles can encourage larger purchases without deep discounts.

5. Have a Range
Not every customer has the same budget. Having products at different price points — from small impulse buys to premium items — allows you to appeal to more shoppers.

6. Offer Payment Options
Accept both cash and card payments. Some vendors see sales increase by 20–30% just by accepting credit cards.

7. Review and Adjust
If you’re consistently selling out early, your prices might be too low. If you’re not selling much, they might be too high — or you may need to work on your booth’s presentation and marketing.

Remember: pricing isn’t just math. It’s psychology, market positioning, and part of your brand story.